How’s your buzz? Humming along, spotty, non-existent? Has an outsider taken control? Virtual marketing is not only the future – it’s now! Web 2.0 has changed the landscape of cyberspace. Static websites and eNewsletters will no longer get the job done.
I help nonprofit organizations, small businesses and independent professionals harness the power of the internet to increase awareness and attract new supporters and customers.
Services offered include:
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Virtual marketing analysis and planning
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Setup, management, updates and optimization of social media profiles
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Blog setup, writing and publishing with a focus on SEO and promotion
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Website updates and small site development
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Online community creation and management
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Brand and image monitoring
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Email/viral marketing
Services are provided on retainer and per project basis.
With more than a decade of experience in the nonprofit and financial services sectors, I specialize in reaching these markets. My knowledge base extends to many other industries as well.
I offer exceptional writing skills (I received a perfect score on the GMAT writing exam) and true out-of-the-box thinking.
LinkedIn Individual Profile Renovation
The LinkedIn Profile Renovation includes a 1-hr, 1:1 consultation* to:
- Implement the “tricks of the trade” that will make your profile stand out.
- Discuss of the strategies to put you in front of your target market to generate inbound leads.
- Explain the applications that will highlight your products and services and help build your brand.
- Final review and feedback after you have implemented all of your changes.
* In person in the Greater Cleveland and Greater Cincinnati areas. Via Skype or phone and computer for other locations.
Social Media Analysis & Recommendations
Don’t know where to start? Wondering if you can be doing things better? I can review all of your social media and virtual marketing activities, and show you how to make them better. This will help you maximize your social media profiles, get in front of your target market and focus on the strategies that will actually help grow your organization or business.
three-step process
1.) Data Gathering: I will work one-on-one with you for up to 2 hours to gather the data necessary to do the analysis. This will include learning:
- What are you doing now and what are your results?
- What have you done in the past and what were the results?
- Who is your target market?
- What are the short and long term goals?
2.) Report: I will provide a written report that includes a SWOT analysis, potential strategies for considerations, my recommendations in the form of an action plan, and a list of resources to help you take action.
3.) Report Delivery: We will have a 1 hour meeting to review the results and recommendations and for me to provide any additional information.
cost
Organizations (nonprofit and small business) $500
Independent Professionals/Sole Proprietors $350
Blog Writing Services
Blog posts and titles are written and tagged with SEO in mind to best capitalize on keywords and phrases that people will use when searching for your organization, services and products.
a la carte
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Short Blog Post (up to 200 words)$15/post*
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Regular Blog Post (up to 400 words)$20/post*
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Long Blog Post (up to 600 words)$30/post*
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Pillar Post (up to 800 words)$50/post*
monthly retainer
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2,400 words (3 short posts/week) $180*
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5,000 words (3 regular posts/week) $250*
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8,000 words (5 regular posts/week) $400*
[number of posts and length of posts can be adjusted by client within maximum word range]
* Blog post topics are provided to the writer. Retainer is paid at the beginning of the month.
miscellaneous
Blog topics created by writer $5/post
Blog posts uploaded directly to blog (tagged & categorized) and publicized $5/post**
** Not available for short post services
Blog publicity includes: Ping-O-Matic, Technorati, LinkedIn, Twitter, Facebook and other resources depending on industry.***
*** Login information will have to be provided to user’s profiles in order to publicize.
All other services quoted separately.
