Important survey results from ForeSee Results were released at the recent Nonprofit Technology Conference regarding the effectiveness of nonprofit organizations’ website. The report entitled Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel can be downloaded for free.
Key Findings include: 
- Nonprofit websites scored an average 73 out of 100 for online customer satisfaction (the threshold for excellence is 80).
- A highly satisfied visitor to a nonprofit website is 49% more likely to make a donation.
- The top 2 reasons people visit a nonprofit website: 40% News & Events; 40% Stay informed on the cause the organization addresses.
- 18% visit a nonprofit website specifically to make a donation.
- Those who found the nonprofit’s website through the news or a media source were more likely to donate.
Have you reviewed and updated your website lately? Look at it through an outsider’s eyes. If you’re not happy with it, your potential donors aren’t either and you’re missing an enormous opportunity. Improved public relations activities that highlight your website could also lead to increased donations. Your website is the digital door to your organization – are you embarrassed when you get company?
http://www.foreseeresults.com/Form_Nonprofit_Apr09.html
May 8, 2009 at 3:55 PM
If your readers want to find out how to improve their existing sites, there’s a free 20-page eBook called “Best Practices: Nonprofit WebSite Design” at http://impactmax.wordpress.com.
May 9, 2009 at 2:12 PM
I like your blog title. It is a never ending process, like removing all the dandelions, to help nonprofit volunteers and staff understand the concept in you title.
Thanks for citing the report. It will useful at shiftonline.org where I am on the Board.
July 28, 2009 at 6:45 PM
I love this statement, it’s so true!
“Your website is the digital door to your organization – are you embarrassed when you get company?”